The Green Company
Committing to using online video to market, sell, and brand means moving beyond a token company video on your home page. The Green Company has done just that. With the creation of GTV, The Green Company has moving from being merely a publisher of information to becoming a broadcaster.
Phase 1 of the GTV initiative has resulted in the development of a variety of business and branding videos. From corporate segments, property tours, customer testimonials, and employee profiles. Now visitors to The Green Company’s corporate website (www.greencos.com) will not only get to see what their brand looks like, but also what it sounds like.
Every business has employees who are out there interacting with prospects, clients, and customers. They’re hired to do and say the right thing and to represent the brand in a professional manner. It is these important front-line employees that help define a successful brand. We approached The Green Company about creating a series of employee profiles for some of their key employees. These are the very people that each and every new customer will undoubtedly interact with over the course of purchasing a home from The Green Company. We consider employee profiles to be “ice breakers” that promote social interaction and build brand equity along the way. There are currently 8 Employee Profiles in the series.
A number of corporate videos were also produced that provided an overview of The Green Company’s approach to home building, as well as neighborhood profiles, and event segments.
We’ve also been producing Walkthru Presentations for The Green Company for years. This branded tour employs a motion-still technique with VO and soundtrack. For their current Fresco townhomes, we added a personal video introduction at the front-end of each Walkthru featuring one of the sales directors. Much like the employee profiles, this is a great way to introduce prospects to the very person who will be helping them decide on their new home. Here is our Walkthru for Fresco 2.
Customer testimonials are also extremely valuable video segments for any business or brand. The key to success is that they must be authentic. Our solution for The Green Company was to create a series of informative videos featuring current residents called Meetinghouse Conversations. The tone is conversational and friendly. Our goal was to address some of the more common questions and concerns that new buyers and prospects have, while indirectly endorsing The Green Company. Plans call for this series to grow to include Green Company employees, special guest vendors, and senior managment.