Yes, I need high-quality videos, but have a limited budget.
High-quality online video doesn’t have to be formidably expensive. As a matter of fact, by establishing and committing to an integrated online video strategy, you are already creating efficiencies. Themed video segments or “series” are a perfect example. A single shoot might result in multiple segments. Likewise, by capturing footage at frequent corporate events and activities, you are in essence creating an archive of material available for future productions. Locations or actual sets that can be used for different types of videos will not only help to build brand awareness, but it can save time and money.
Another consideration is how to creatively combine professionally-produced video segments with user-generated content (UGC). We’re big on quality, but absolutely see the need for user-generated content for quick product updates or timely messages. However, even user-genrerated content can look professional and represent your brand adequately if approached properly.
Once we have discussing your immediate and longer-range goals and objectives, we can begin to prioritize your needs. There is no question that more videos produce more eyeballs, but that doesn’t have to happen overnight. Your video archive should grow as needed. Perhaps in conjunction with a new product launch, or in response to comments and/or feedback you’re receiving via social outlets.
Read more about our approach here and let us become your VMP…your “Video Marketing Partner.”