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Welcome to PLAY.
In web-speak PLAY is a blog, but like the word itself, it can mean, and represent, lots of different things. Play can mean exercise, a pun, or an attempt to accomplish something. It can be an action or activity; freedom of movement within a space; attention in the press or media, or an act or instance of being broadcast.
Pushing a PLAY button is the action required to begin a visual experience. A PLAYer might be someone with knowledge or influence...a so-called expert. Being in-PLAY might connote a strategy or process. And while the dictionary considers the word “work” to be the opposite of PLAY, I think they are one in the same.
When you love what you do, and you get to create, strategize, and solve problems…that’s not work – that’s PLAY. So this blog will be all about PLAY. Pictures, videos, music, articles, marketing, strategies, solutions, information, and who knows what else. There are no boundaries while you’re at PLAY. PLAY is life. Life is PLAY.
Watch. Read. Listen. Contribute. Share. Enjoy.
Paul
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Author Archives: paul freehauf
Road trip to the Moon!
I pulled my new toy (I mean…fine optical device) out the other night to view and hopefully capture some still and moving images of this year’s Supermoon. Billed as the closest, biggest and brightest moon of the year, I didn’t … Continue reading
The Journey Home: A time-lapse video from 250 miles above Earth
This amazing footage comes from the International Space Station while orbiting 250 miles above the earth at 17,500 miles per hour. What a ride and a bonus soundtrack from Peter Gabriel. It’s definitely worth a PLAY…
Maybe YouTube is the new radio?
Back in 1990, I helped launch what would become a very successful home entertainment division for the world’s largest entertainment company, PolyGram. The phase “home entertainment” was foreign then and is probably just as foreign to most people now. Short-form … Continue reading
Why Focus Groups are for the BIRDS!
I’ll be honest, I never really liked the idea of focus groups. Obviously, some businesses, in certain industries, make lots of important product decisions based on their findings from focus groups. It’s not that the results that they get are … Continue reading
Not to get too personal, but are you an innie or an outtie?
Print, email, direct response, and telemarketing aren’t totally extinct, but there is a better, more efficient way to generate qualified leads, engage customers, and build brands. The old way, referred to as “traditional” or outbound marketing, meant pushing messages out … Continue reading
How NESI is telling their story…
NESI (Non-Public Educational Services, Inc.) is a leader in Title 1 Instructional and Tutorial Services and Supplemental Educational Services. They were the first Title 1 service provider to private and religious schools in the US. They currently operate programs in … Continue reading
5 Necessary Steps to Achieving Video Marketing Bliss
Sooner or later all businesses are going to have to address them. They are all going to have to face reality and struggle through what I call the “5 Steps to Achieving Video Marketing Bliss.” It’s easy to think you … Continue reading
Creative Development for Luxury Properties
My Luxury Property Creative Development package provides all the tools and assets you will need to exploit the power of the Internet via web video, SEO, and social media. I cover all of your needs for professional still photography; the … Continue reading
What does your brand look like?
Very soon, visitors to The Green Company’s corporate website (www.greencos.com) will not only get to see what their brand looks like, but also what it sounds like. Every business has employees who are out there on the “frontline” interacting with … Continue reading