NESI
NESI (Non-Public Educational Services, Inc.) is a leader in the Title I Instructional and Tutorial Services and supplemental Educational Services. They were the first Title I service provider to private and religious schools in the US. They currently operate programs in 77 schools districts and more than 225 schools.
During an exploratory conversation with the sales staff, it became apparent that their entire business model was based around fostering real-life success stories. The problem was that they weren’t sharing their extraordinary successes with enough people.
We were brought in to conceive and produce a series of ten authentic and engaging digital spots intended to enhance internal and external communications for the company. We first established “Opening Minds, Enriching Lives” as the umbrella theme for the entire initiative. We shot at their corporate offices in Salem, MA; travelled to an inner city school in the Bronx, and then onto a number of inner-city schools in Chicago. We, of course, wanted to sit down with the people who these stories are really about…the students, their parents, and of course, the teachers.
Initial response has been tremendous. Being able to easily share engaging and informative video content with a prospect is extremely exciting and satisfying for a sales person. The recipient is typically also impressed, not only with the content and quality of the productions, but also because of the commitment NESI has shown by investing in such effective and inspiring marketing materials. Below are a few sample productions.