Chef Sara
Online video can really level the playing field for specialty products, allowing them to compete against larger, more established brands. Consumers want to know about the products they purchase and the people behind those products. That’s very good news because specialty products and brands tend to be backed by passionate and dedicated individuals with unique and powerful stories to tell.
That was certainly the case with Chef Sara. Talent, enthusiasm, and passion were in abundance with Chef Sara. But while she had grandiose plans, she wasn’t sure how to get there. After a preliminary discussion, we couldn’t wait to establish a robust web presence for her brand so that she could begin sharing her story and the unlimited amount of practical and relevant knowledge she possessed.
After the successful launch of sarawelsh.com, a simple and approachable website for her brand, we turned our attention back to strengthening her brand with products extensions, unique cross promotinal events, and the creation of informative and educational web video.
The use of online video has been key in letting visitors get to know Sara and learn more about the “how and why” she fell in love with food, cooking, and sharing knowledge. Video has been used throughout the site to introduce new features, brand extensions, and new programming.